Q4 2026 Objectives & Key Results
v7 · 16 September 2026 · Quarter: 1 October – 31 December 2026
How to read this page. Each objective has a few key results (KRs). Every KR has a target for a full score (1.0) and, where it is a stretch, a level that counts as a good result (0.7). Committed means we expect 1.0. Aspirational means 0.7 is a good result. Moonshot means we pursue it because it matters, not because it is likely. Owners score their own KRs every Friday. "Who to ask" is the first person or agent to go to when you are stuck on that KR.
Who owns what
| Objective | Owner | Working with |
|---|---|---|
| 1 Raise capital — for CMFDH II and Shadow Edge, with the fund structure ready to take it | Nicholas | Adhis · Gabriella · Fred · Charlie / Kate · Arni · Moneypenny |
| 2 Indo Jack — three coffee offers, the machine, the export route | Gabriella | Sabina · Adhis · Nicholas |
| 3 Bring Leon Home | Nicholas | Ulysses · Adhis |
| 4 Both products proven | New Programmer (Nicholas until hired) | Charlie · Kate · Fred · Oskar · Arni |
| 5 The firm — a person in every seat, and a CEO who develops them | Nicholas | Gabriella · Oskar · every agent |
| 6 The audience machine — four audiences, three engines each | Adhis (Nicholas until she starts) | Nicholas · Ulysses · Fred · Gabriella |
Objective 1 — Raise capital face to face from family offices and crypto-wealthy individuals, with the fund structure ready to take it
Owner: Nicholas
| KR | Target (1.0) | Good result (0.7) | Type | Owner | Who to ask |
|---|---|---|---|---|---|
| 1.1 Money in | $2.0M wired by 31 Dec, including at least 2 investors of $250K or more. Tripwire 31 Oct: fewer than 10 first meetings logged by then → the target and the channel mix are reset at the 3 Nov check-in. | $1.4M | Aspirational | Nicholas; Arni confirms wires | Arni (wire record) |
| 1.2 First meetings with qualified investors | 40 first meetings, at least 20 in person, each logged in Zoho within 24 hours. At least 3 of them come from Objective 6 content. | 28 | Committed | Nicholas; Fred | Fred (pipeline); Adhis (content-sourced meetings) |
| 1.3 Paid events | Token2049 Singapore: hold the Monday crypto-derivatives lounge; screen applications for wealthy individuals or strong trade ideas. DAYS Singapore, 6 Oct: at least 8 one-to-one meetings booked in advance. WFOF Hong Kong, 15–16 Oct: at least 12 pre-booked one-to-ones and at least 6 second meetings. Middle East 16–17 Nov only if Hong Kong goes well; Dubai / Abu Dhabi 7–9 Dec. Decide by 25 Sep whether to add Bitcoin MENA (7–8 Dec); if yes, at least 8 pre-booked one-to-ones. Bitcoin Investor Week, New York (Feb 2027): ask for a speaking slot by 18 Sep. Alumni clubs (Yale Law, BCG, McKinsey in Singapore, Hong Kong, Jakarta): approach through the two members already on our list; at least 2 speaking slots by 30 Nov. Scorecard of every channel and a go / no-go decision by 30 Nov. Event days are Monday to Wednesday only. North America: inbound and referrals only, no travel. | Hong Kong in full + DAYS ≥5 + lounge held + scorecard + 1 alumni slot | Committed | Nicholas; Gabriella (logistics); Fred (investor dossiers); Moneypenny (travel) | Moneypenny (travel); Adhis (alumni map, KR 6.5a, and event media plan) |
| 1.4 Shadow Edge funded | $200K raised into Shadow Edge by 15 Nov. It counts toward 1.1 only after Shadow Edge passes its tests (KR 4.2). Tripwire 30 Sep: no programmer signed → the date moves to 15 Dec. | $140K | Aspirational | Nicholas | New Programmer (test status) |
| 1.5 Fund structure done | Marshall Islands / BVI structure complete by 15 Oct: entity names, auditor engaged, service provider chosen. Nicholas gives Gabriella his bank proof of address by 18 Sep. | Entity formed, auditor engaged, provider still open | Committed | Gabriella; Nicholas supplies KYC documents | Gabriella |
| 1.6 Keep the money we have, and get it to bring in more | More money comes in than goes out over Q4 (on the wire record). Every investor who leaves gets an exit conversation, logged in Zoho within 48 hours (100%). New Deribit withdrawal address set up by 22 Sep. Ask every CMFDH I and II investor for one introduction by 30 Sep. Research whether referral fees are legal (Georgia, Marshall Islands) and present by 30 Sep. Testimonials refreshed by 31 Oct: Paul's added, Juju's recommendation on the homepage, at least 2 existing ones re-cleared, all with written permission. | Net inflow positive and every exit logged; one of the rest slips | Committed | Nicholas; Arni; Moneypenny; Fred | Arni (wires); Adhis (homepage, referral video) |
Objective 2 — Indo Jack: the year of coffee, the machine, the export route
Owner: Gabriella
| KR | Target (1.0) | Good result (0.7) | Type | Owner | Who to ask |
|---|---|---|---|---|---|
| 2.1 The machine, on the numbers | Written quote for the replacement machine (Lavazza via Santino; payment terms; 120V ETL-certified version) by 18 Sep. Cash-flow model per shipment to Nicholas by 25 Sep: machine, coffee, freight, customs, warehouse, ads and payment dates, giving the return per shipment and per customer. Clean-cup test passed (Nicholas tastes it) before any machine is sold. Machine offer on sale by 31 Oct. Tripwire 25 Sep: no written quote → the machine drops out of Q4 and coffee ships on its own. | Quote and model on time; cup test slips to November | Committed | Gabriella | Nicholas (cup test, model review) |
| 2.2 Three offers on sale | Three priced offers on sale by 30 Sep: a single box; a year of coffee; a year of coffee plus the machine (the third only after 2.1 passes the cup test). Priced level with Nespresso, never above. Revenue by 31 Dec — committed floor: 25 six-packs and 10 active subscribers. Aspirational: 60 and 25. | 40 six-packs and 17 subscribers | Committed (launch) · Aspirational (revenue) | Gabriella; Sabina (website); Adhis (visuals) | Sabina (site); Adhis (creative, KR 6.5b) |
| 2.3 Sign Cofea, prove a second supplier | Signed purchase agreement with Cofea and first purchase order by 15 Oct; paid only from NLDR or the Chicago entity. Second capsule supplier proven, with a sample in hand, by 30 Nov. Product in the US by 30 Nov: FDA number confirmed, order placed within 5 working days, goods landed in Los Angeles. | — | Committed | Nicholas closes; Sabina does the paperwork | Sabina (paperwork) |
| 2.4 The export route and the advertising engine | 3 roasters signed to a priced partner offer by 31 Dec (first choices: Space Roastery, Ultra Coffee, Arutala). Gabriella becomes the in-house expert on Amazon advertising and Google Ads. Adhis delivers the two-channel advertising plan by 18 Sep. Six-pack listed on Amazon by 15 Oct; all three products by 10 Dec (the 2-box is never listed). First campaigns running by 15 Oct: one on Amazon, one on Google Ads. | One channel live, listings up, 1–2 roasters signed | Aspirational | Sabina (roasters); Gabriella (advertising); Adhis (plan) | Gabriella (ads brief); Sabina (roasters) |
Objective 3 — Bring Leon Home
Owner: Nicholas
Leon safety rules — apply to every KR that touches the story (3.3, 3.4, 3.5, 6.6, 6.7, 6.8).
- Nothing we publish names anyone in Russia or describes any step we have taken or plan to take.
- Say nothing in public about the Guardianship Authority or the Russian courts that could be used against Nicholas when he enters Russia. Tell what happened; do not judge the institutions.
- Counsel reviews the campaign for safety before the first appearance and before any escalation (KR 3.5). Any contact attempt with Leon passes the two-week safety review first (KR 3.3).
- Nicholas approves every piece and every pitch before it goes out. He personally edits every outreach email (KR 6.8).
- One ask, one address: bringleonhome.org.
| KR | Target (1.0) | Good result (0.7) | Type | Owner | Who to ask |
|---|---|---|---|---|---|
| 3.1 The case chart handed to Nicholas | 15-minute handover of the chart (its address and how it works) by 18 Sep. | — | Committed | Gabriella hands over; Nicholas keeps it | Gabriella |
| 3.2 The family network | Dropped 14 Sep. | — | — | — | — |
| 3.3 Contact with Leon | One verified two-way contact with Leon by 31 Dec, after the two-week safety review (safety rules). | — | Moonshot | Nicholas | Ulysses |
| 3.4 Nicholas shows up | Appears in every slot Adhis books: at least 15 Leon appearances and 8 investor appearances (KR 6.6); records the 10 serial episodes (KR 6.7). Monday to Wednesday only. Three rehearsed signature stories (a 90-second and a 10-minute version of each) by 15 Oct. Promotes each episode from his own accounts within 24 hours of release. Makes the Tier 2 ask himself within a week of a Tier 3 host offering an introduction. Takes every call KR 6.8 opens within 5 working days. | — | Committed | Nicholas; Oskar scores it from the calendar | Adhis (bookings); Oskar (score) |
| 3.5 New lawyer: cheaper, and answers the question | Five-objective request for proposal to Yablokova (first and only) by 19 Sep; Nicholas approves the text. A reserve list of firms is held but not contacted. Yablokova's itemised, priced response and one call with Nicholas by 26 Sep. Tripwire 26 Sep: either missing → the request goes to the reserve list that day. Engaged by 1 Oct: engagement letter signed, first-phase scope and fee fixed, power-of-attorney route settled. The current lawyer is not invited to bid and stays on record until the file transfers. Fixed-fee memo on whether Nicholas can safely travel, within 10 working days of signing. Campaign safety review before the first appearance and before any escalation (safety rules). | — | Committed | Ulysses runs it; Nicholas decides and signs | Ulysses |
Objective 4 — Both products proven
Owner: New Programmer from day one; Nicholas until then
| KR | Target (1.0) | Good result (0.7) | Type | Owner | Who to ask |
|---|---|---|---|---|---|
| 4.1 The tests are written | Pass / fail acceptance tests written by 1 Oct for CMFDH II and Shadow Edge. Fred and Kate supply the conditions an investor would need to see by 18 Sep; Nicholas approves the list. Minute-by-minute Deribit / Polymarket data capture verified, or scoped, by 25 Sep. | — | Committed | New Programmer; Oskar checks | Fred, Kate (conditions); Nicholas (approval) |
| 4.2 Both products pass | Both products pass the full set of tests by 31 Oct. Shadow Edge passing unlocks KR 1.4. | One passes by 31 Oct, the other by 30 Nov | Committed | New Programmer; Oskar checks; Arni audits | Oskar (checks); Arni (audit) |
| 4.3 Shadow Edge running, both products improving | Shadow Edge running by 1 Oct. At least one shipped, logged improvement every week from the programmer's second week; at least 3 by 31 Dec were requested by a prospect and delivered to that prospect. The programmer runs Charlie and Kate from day one. | 8 of 11 weeks shipped; 2 prospect-requested | Aspirational | New Programmer | Fred (prospect requests); Nicholas (product) |
Objective 5 — The firm: a person in every seat, responsible for their own KRs, and a CEO who develops them
Owner: Nicholas
| KR | Target (1.0) | Good result (0.7) | Type | Owner | Who to ask |
|---|---|---|---|---|---|
| 5.1 Both seats filled and set up | Adhis: start date set; Zoho, Dropbox, Cowork and Gmail working by 18 Sep. New Programmer hired by 30 Sep (applicant replies read 18 Sep). No temporary or contract-to-hire fallback. | — | Committed | Nicholas (hiring); Gabriella (setup) | Gabriella (systems) |
| 5.2 Responsibility accepted in writing | Gabriella signs this page by 18 Sep. Each new hire accepts their whole objective on day one (Adhis → Objective 6; Programmer → Objective 4) and rewrites their KRs in their own words within two weeks. Numbers may not go down. | — | Committed | Oskar prepares; Nicholas signs | Oskar |
| 5.3 Access control complete | Written list of everything the departed programmer had access to, by 18 Sep. His access is cut three weeks after a successor takes over, confirmed in writing. All other departed staff revoked and confirmed by 18 Sep. | — | Committed | Gabriella | Gabriella |
| 5.4 Weekly reporting holds | Every agent and every owner files a short weekly status (see "Weekly status" in the glossary): 90% or more of weeks. Every meeting is transcribed and filed to the right agent's folder. No work is kept in private notes or on a personal machine. | — | Committed | Every agent; Oskar enforces | Oskar (template and record) |
| 5.5 Nicholas develops the owners | a. Logged weekly one-to-one (CFR) with each owner (Gabriella, Adhis, Programmer): at least 12 of 13 weeks each. b. Nicholas stops doing the work himself: no content by him after Adhis's second week; no code or tests after the programmer's second week; every exception logged. Approving is not doing the work: Nicholas answers every approval request (a Zoho task) within 24 hours. c. Owners file their own Friday score: 90% or more of weeks. d. Each owner writes their own Q4 close-out by 18 Dec. e. Every Friday report lists each item Nicholas did himself and which objective it served (for the record; no cap). | a and c held; b or d slips | Committed | Nicholas; Oskar keeps the record | Oskar (record) |
Objective 6 — The audience machine: four audiences, three engines each
Owner: Adhis from her start; Nicholas until then. Nicholas approves every piece before it is published (24-hour turnaround, KR 5.5b). Targets are scaled down in proportion if she starts after 29 Sep. Adhis directs the agents (Chris Nolan, Ulysses, Fred); she does not produce by hand.
Q4 in one line: 28 podcast appearances · 34 pieces of content · 150,000 verified reach · 10 inbound enquiries → 3 meetings for Nicholas.
Reach is three separate counters: 100,000 from Leon appearances (6.6) + 25,000 investor content views (6.3) + 25,000 serial views (6.7). Pieces = 12 investor pieces (6.1) + 12 coffee pieces (6.11) + 10 serial episodes (6.7). Appearances = 15 Leon + 4 family office + 4 crypto + 5 coffee (6.6).
Reach is three separate counters: 100,000 from Leon appearances (6.6) + 25,000 investor content views (6.3) + 25,000 serial views (6.7). Pieces = 12 investor pieces (6.1) + 12 coffee pieces (6.11) + 10 serial episodes (6.7). Appearances = 15 Leon + 4 family office + 4 crypto + 5 coffee (6.6).
What "the audience machine" means. For each of four audiences we run three engines: research (find out what they want), content (publish things they find useful), and the podcast ladder (get Nicholas, or Gabriella for coffee, onto shows they listen to). The point is not follower counts. The point is that the right people find us useful enough to book a meeting, order coffee, or open a door for Leon.
The four audiences
| Audience | Who they are | Research | Content | Ladder | Pays off in |
|---|---|---|---|---|---|
| Family offices | The private investment staff of a wealthy family. They have more freedom than institutions and can invest in crypto. Our biggest untapped group. | 6.10; 6.5a | 6.1; 6.2 | 6.6 (FO list) | 6.4 → 1.2; 1.3 |
| Crypto millionaires | People who made their money in bitcoin and want a steady income from it. Juju is the model. Found in Dubai, Hong Kong, Singapore and across the US. | 6.10; 6.5a | 6.1 | 6.6 (crypto list) | 6.4 → 1.2; 1.3 |
| Indy Indojack (the coffee buyer) | A 25–39-year-old urban professional, household income $75K+, in a Northeast or West Coast metro (NYC, LA, SF, Seattle, Boston, Austin). Already owns a Nespresso machine and has tried a specialty subscription. Wants a real origin story. Secondary: Irene, 35–44, a professional mother who buys gifts. Full profile: Sabina's customer research of 11 Jun 2026. | 6.10 | 6.11 | 6.6 (coffee list) | 2.2; 2.4 |
| The hundred doors (Leon) | Family-friendly and Christian-conservative audiences, and the people around the First Lady who could carry the case to her. | 6.8 | 6.7 | 6.6 (Leon list) | 3.4; Objective 3 |
The podcast ladder — one method for every list
Start on small shows. Use the numbers from each appearance to get onto the next, bigger show. The tiers:
| Tier | Show's audience per episode | How you get on |
|---|---|---|
| 5 | under 2,000 | Cold pitch with the story |
| 4 | 2,000 – 10,000 | Pitch with 2–3 clips and the Tier 5 numbers |
| 3 | 10,000 – 50,000 | Pitch with the showreel (5+ clips) and proof that our episodes beat the host's average |
| 2 | 50,000 – 250,000 | Warm introduction from a Tier 3 host, plus the showreel |
| 1 | 250,000+ | They find us. Not pitched. Moonshot. |
"Beat the host average" means our episode got more views or downloads than that show's usual episode, and the host confirmed the number in writing. That is the proof that moves us up a tier. So after every appearance: promote it at least 3 times; within 5 working days make 2 clips, a quote card and a guest page, and thank the host with the numbers; then pitch the next tier up, citing the tier below.
Key results
| KR | Target (1.0) | Good result (0.7) | Type | Owner | Who to ask |
|---|---|---|---|---|---|
| 6.1 One piece a week for investors | 12 pieces in 12 weeks, no week missed. At least 4 of each kind: a product update, a researched topic, an interview. At least 4 aimed at family offices and 4 at crypto millionaires. Each goes to the family-office email list and one public channel the same week. Each piece draws on a 6.10 brief. Product updates are built from the meeting transcripts: the "reality show" of building the products. | 10 of 12 | Committed | Adhis | Chris Nolan (production); Nicholas (approval) |
| 6.2 Interviews | 6 recorded interviews published by 31 Dec with allocators, family-office principals or credible experts. Nicholas asks his JP Morgan contact (Bruce Bierbauer) by 25 Sep. | 4 | Aspirational | Adhis; Nicholas opens doors | Nicholas (introductions) |
| 6.3 The right audience grows | Adhis decides the channels (LinkedIn / YouTube; existing or new YouTube channel) and files the starting numbers by 15 Oct. By 31 Dec: 300 net new qualified subscribers to the investor list (family office and crypto counted separately) and 25,000 total views. Qualified means someone who could invest or introduce an investor, not a follower count. | +200 · 15,000 views | Aspirational | Adhis; Fred checks the list | Fred (list check) |
| 6.4 Enquiries that turn into meetings | At least 10 inbound conversations that came from our content (Zoho source = "content", "podcast-FO" or "podcast-crypto"). At least 3 become first meetings Nicholas takes (counted inside 1.2). Replies on LinkedIn and Instagram are gathered into one spreadsheet and sorted by AI so nothing useful is missed. | 7 / 2 | Aspirational | Adhis; Fred tags in Zoho | Fred (Zoho tagging) |
| 6.5a Research that other objectives are waiting for (for Nicholas) | Map of where crypto-wealthy people live and gather, including which bitcoin conferences to attend, by 15 Oct (Nicholas decides book / don't book by 31 Oct). Map of alumni clubs (Yale Law, BCG, McKinsey in Singapore, Hong Kong, Jakarta) by 15 Oct. | Both delivered, one late | Committed | Adhis | Nicholas (Juju, Paul, the BCG contact); Fred (investor list) |
| 6.5b Creative that other objectives are waiting for (for Gabriella) | Indo Jack photo set and creative for the three offers within 10 working days of starting. Amazon + Google Ads plan within 5 working days of Gabriella's brief. | Both delivered, one late | Committed | Adhis | Gabriella (brief, offers); Sabina (site) |
| 6.6 The podcast ladder — four target lists | 28 published appearances by 31 Dec, climbing the tiers in order, one target list per audience (table below). 100 Leon pitches sent by 30 Nov, tracked in Zoho. Beat the host average on at least 8 of the 15 Leon appearances and 4 of the 8 investor appearances, host-confirmed. 100,000 verified reach from the Leon appearances; at least 3 shows ask us to come on. At least 3 investor appearances published before 15 Oct and sent to each Hong Kong / Singapore meeting the day before. Media kit (one-sheet) and showreel with Leon, family-office and crypto cuts, ready by 31 Oct. Leon safety rules apply. | Leon: 10 appearances, Tier 3 reached, 5 beat average, 60,000 reach · Investors: 5 across both lists, Tier 4 reached on each · Coffee: 3 appearances | Aspirational | Adhis; Nicholas appears (3.4); Gabriella is the voice for coffee | Nicholas (asks to Scaramucci, Pompliano); Ulysses (Leon story); Gabriella (coffee) |
| 6.7 The serial | Episode 1 by 31 Oct; 10 weekly episodes of 8–12 minutes by 31 Dec. 25,000 views; at least 1,000 people watch episode 1 to the end. 500 named supporters on the Leon list, each with their country (start with the petition signers). Two clips per episode; a showreel exists by episode 5. Leon safety rules apply. | 15,000 views · 300 supporters | Committed (it exists) · Aspirational (it travels) | Adhis produces; Nicholas records | Ulysses (documents, backstory); Chris Nolan (production) |
| 6.8 The hundred doors | 100 named people by 31 Oct, each with: name, role, why this case would matter to them, the warmest route we have to them, and the one thing we would ask. Sources: faith broadcasters, pastors, advisers and go-betweens around the First Lady, families who got their children back under the Goldman Act. 30 approached personally by 30 Nov (Adhis drafts, Nicholas edits and sends); 10 reply; 3 take a call with Nicholas. Moonshot: one well-known advocate publicly backs the case by 31 Dec. Leon safety rules apply. | 100 / 20 / 6 / 2 | Committed | Adhis; Nicholas takes the calls (3.4) | Ulysses (case file, who has helped so far); Nicholas (edits every email) |
| 6.9 Two investor ladders | Merged into 6.6 in v6. Targets unchanged: 4 family-office appearances (T5×2, T4×1, T3×1) + 4 crypto (T5×2, T4×2). | — | — | — | — |
| 6.10 Monthly audience briefs — what they want | Every month from 15 Oct, three two-page briefs, one per audience (family offices, crypto millionaires, Indy). Each brief answers: what questions are they asking, where do they gather (online and in person), which shows do they listen to, what are their peers saying (Reddit, Amazon reviews, industry groups), and it ends with three ideas for content and three ideas for podcast pitches. 9 briefs over October to December, each filed by the 15th. Every piece we publish and every pitch we send refers to one of these briefs. | 7 briefs, none more than a week late | Committed | Adhis; Gabriella supplies the coffee-customer data | Gabriella (Indy data, roaster notes); Sabina (customer research); Fred (family-office list) |
| 6.11 Coffee content and orders | The first 6.10 brief (by 15 Oct) confirms who Indy is, starting from Sabina's research. From the day the offers go on sale to 31 Dec: one piece a week on the Indo Jack channels (12 in total), at least 4 of which can be reused as adverts. Angles: plantation-to-table, the three offers, the short playful videos the audience responds to. At least 25 first orders traced to our content or podcast appearances. The 5 coffee-show appearances are counted in 6.6. | 9 pieces + 12 orders | Aspirational | Adhis; Gabriella (voice); Nicholas approves | Gabriella (offers, ads); Sabina (site, customer research) |
KR 6.6 — the four target lists
| List | Appearances by 31 Dec | Order of tiers | Beat host average | Pitches | Guest | Result we track |
|---|---|---|---|---|---|---|
| Leon | 15 | T5×6 Oct · T4×5 Oct–Nov · T3×3 Nov–Dec · T2×1 Dec | ≥8 of 15 | 100 by 30 Nov | Nicholas | 100,000 verified reach; ≥3 shows invite us |
| Family offices | 4 | T5×2 · T4×1 · T3×1 | ≥4 of 8 | as needed | Nicholas | Enquiries tagged podcast-FO |
| Crypto millionaires | 4 | T5×2 · T4×2 | as needed | Nicholas | Enquiries tagged podcast-crypto | |
| Coffee (Indy) | 5 | T5×3 Oct–Nov · T4×2 Nov–Dec | — | as needed | Gabriella | Orders counted in 6.11 |
| Total | 28 |
Glossary
| Term | Meaning |
|---|---|
| OKR | Objectives and Key Results (John Doerr, Measure What Matters). An objective says what we want. Its key results say how we will know we got there. Owners score each KR from 0 to 1.0 every Friday. |
| Committed / Aspirational / Moonshot | Committed: we expect the full 1.0. Aspirational: a stretch; 0.7 is a good result. Moonshot: pursued because it matters, not because it is likely. |
| Tripwire | A date check written into a KR. If the check fails on that date, the plan changes automatically as written. No meeting needed. |
| CMFDH I | Crypto Money Fund Dollar Hedge I, the first fund, which ran from 2019 to 2022. |
| CMFDH II | The second fund, running from 2023 to the present, with more room to take market (beta) risk. This is the fund we are raising for. |
| Shadow Edge | Our second product. It has to pass the acceptance tests (KR 4.2) before money raised into it counts toward the capital target. |
| Family office | The private investment staff of a wealthy family. They have more freedom than institutional investors (pension funds, endowments) and can invest in crypto. They are the largest group of crypto hedge-fund investors and the group we have not yet reached. |
| Institutional investor | A pension fund, endowment or similar. Their rules often stop them investing where a single ticket would be more than about 10% of a fund, so a small fund is out of reach for them. This does not apply to family offices. |
| Crypto millionaire | Someone who made their money in bitcoin and values a steady income on it. Juju is the model. |
| Indy Indojack | Our coffee customer, from Sabina's research (11 Jun 2026): 25–39, urban professional, household income $75K+, Northeast or West Coast metro, already owns a Nespresso machine, has tried a specialty coffee subscription, wants an authentic origin story and a "small luxury". Secondary customer Irene: 35–44, professional mother, buys gifts, cares about clean labels. Q4 gifting is the biggest buying moment. |
| Ronnie Roaster | A larger Indonesian roaster that wants to sell into the US. We want supplier credit (for example 90-day payment terms) or a joint venture. Space Roastery is the first target. |
| 3PL | Third-party logistics: the warehouse and shipping partner in the US. For now handled at small volume in Los Angeles. |
| Ladder / tier | The podcast method: start on small shows (Tier 5) and use each appearance's numbers to get onto the next tier up. See the table in Objective 6. |
| Beat the host average | Our episode did better than the show's usual episode, and the host confirmed the number in writing. |
| Harvest | What we do within 5 working days of an appearance: 2 clips, a quote card, a guest page, and a thank-you to the host with the numbers. |
| Showreel / one-sheet | The showreel is a 5+ clip highlight video. The one-sheet is the one-page media kit a host reads before saying yes. |
| The hundred doors | KR 6.8: 100 named people who could carry the Leon case toward the First Lady. |
| CFR | Conversations, Feedback, Recognition: Nicholas's logged weekly one-to-one with each owner (KR 5.5). |
| Weekly status | The short report every agent and owner files each week (KR 5.4). Three lines: what moved this week; what is at risk; what we need from Nicholas. Owners add their Friday score for each KR. Oskar keeps the record and provides the template. |
| Agent / lane | An AI agent with its own folder and job: Chris Nolan (video), Moneypenny (secretary and travel), Ulysses (the Leon case), Fred (fundraising pipeline), Oskar (OKRs and scoring), Charlie and Kate (trading), Sabina (Indo Jack site and research), Arni (accounts and audit). |
| Zoho | Our CRM. Meetings, enquiries, pitches and requests to Nicholas all live there. Requests to Nicholas are booked for tomorrow or later unless it is an emergency. |
Freeze rule and change log
- This page changes only: by a tripwire (25 Sep machine, 26 Sep Yablokova, 30 Sep programmer, 31 Oct meetings); at the 3 Nov mid-quarter check-in; or when an owner rewrites their own KRs within two weeks of starting. Numbers never go down. Gabriella signs (KR 5.2, 18 Sep); Adhis accepts Objective 6 whole on day one.
- v7 (16 Sep) — plain-English rewrite after the 16 Sep review with Gabriella. No number changed. Corrections: CMFDH I (2019–2022) and II (2023–present) defined correctly; the "10% of the fund" rule removed from family offices (it applies to institutions); Indy Indojack now matches Sabina's customer research of 11 Jun 2026. 6.10 and 6.11 rewritten as plain instructions. "Weekly status" defined in the glossary and referenced from 5.4. Social replies gathered into one spreadsheet added to 6.4. "Qualified subscriber" defined in 6.3.
- v6 (16 Sep) — restatement of v5 after the Adhis onboarding conversation. 6.9 and the appearances in 6.11 folded into 6.6; 6.5 split a/b; headline line for Objective 6; Leon safety rules in one box; "Who to ask" column; glossary; 24-hour approval turnaround in 5.5b.
- v5 (16 Sep) — frozen.